Mobile News - Mobile Marketing Blog | InvolveMobile

Loehmann’s uses SMS to to drive in-store traffic and sales

Thu, 10 Nov 2011 14:51:00 GMT

Using several different calls to actions that include direct mail, digital and social, Loehmann’s Department Stores are rolling out an SMS program to reward their customers. The SMS program is part of Loehmann’s Loyalty Insider program. Upon opt-in, customers receive a coupon for 10% off a purchase at a retail location which will help generate foot traffic into the stores. Members of the Loehmann’s Loyalty Insider program will receive up to 5 texts a month and in-store rewards and deals.

New York & Co. build a database of over 180,000 loyal members

Mon, 07 Nov 2011 13:56:00 GMT

Since 2009, New York & Co. has managed to build database of over 180,000 loyal customers through its SMS program. “SMS enables New York & Co. to broaden the way our customers can reach us to find out about new promotions and exclusive offers and events,” said Marielle Gelber, director of public relations at New York & Co., New York. “It is the new way to share information with her whenever and wherever she may be,” she said. They use in-store signage, email, and statement inserts to encourage their customers to sign up, and each one has a unique code word so the company can track how consumers are signing up for the alerts program. “Using different keywords through different channels allows us to better serve our customers’ needs and provide her the information she is seeking,” Ms. Gelber said.

Target uses SMS to find new employees

Wed, 19 Oct 2011 13:02:00 GMT

In an effort to hire for the upcoming holiday season, Target is using SMS as a solution. Text JOBS plus your email address to their short code and receive a link to the careers section. When clicked, candidates can find information about seasonal positions and apply for them. Target is testing this in 170 of their stores with the goal of making it easier than ever for busy guests to apply for seasonal positions. The results are pretty spectacular, approximately 30% of the people who text in apply for a position.

Coca Cola uses SMS for promotions and CRM strategy

Tue, 18 Oct 2011 16:14:00 GMT

Coca Cola knows the power of SMS. At the “Getting Your Mobile Campaign Off The Ground: Building Internal Approach” panel, executives discussed the role SMS plays in their business model. “For us to not be using SMS would be silly,” said Tara Scarlett, senior manager of CRM, precision and mobile marketing at The Coca-Cola Co., Atlanta. “The opportunity from our perspective is that everyone can download an app or mobile site, but the reality is we’re not there yet,” she said. “You have to make sure you know who your audience is and having the right tactic out there to apply that to your audience. We want to make sure that we are able to be where our consumers are and that they want to engage when they want to engage with us.

US Cellular’s initiative at Summerfest 2011 results in 40K mobile interactions

Fri, 30 Sep 2011 19:22:00 GMT

US Cellular used 2 SMS campaigns at Summerfest 2011 and saw an staggering 37% increase in overall participation from 2010. Participants could send a text messages to a short code in order to have their messages displayed on a Jumbotron. They were also given the opportunity to vote for their favorite emerging band by texting in a keyword related to the band. Text-to-screen participation increased 15% from last year, while overall unique participation increased 51% from 2010.

Papa Murphy’s uses SMS to increase database and to send offers to their customers

Fri, 23 Sep 2011 19:31:00 GMT

Papa Murphy’s, a pizza chain with over 1,250 stores in the US and Canada, has turned to mobile for its latest marketing efforts. Customers can text in to opt-in to receive 3 to 4 exclusive offers a month, such as discounted pizzas or size upgrades. “Papa Murphy’s is looking to provide to the company’s franchise owners a low-cost, easy-to-administer method of marketing to customers,” said Jenifer Anhorn, chief marketing executive at Papa Murphy’s. “Papa Murphy’s had not done much in the way of mobile marketing previously,” she said. “Papa Murphy’s wanted to get involved in digital marketing to complement Papa Murphy’s traditional tools such as print, radio and broadcast”

SMS usage is skyrocketing

Thu, 22 Sep 2011 16:32:00 GMT

The newest study from Pew Internet found that text messaging among adults in the United States is extremely high. 73 percent of U.S. adults with a mobile phone use SMS and over 50 percent do so on a daily basis. The study also showed an increase if the number of people who used text messaging in 2009 and there is no indication that those levels will decline. Text messaging has become a very active means of communication and marketers need to follow suit. According to the Pew report, text messages are specifically designed to make contact directly, swiftly, and personally, which makes it the perfect platform for marketing campaigns.

CBS chooses SMS to promote their fall line up

Thu, 15 Sep 2011 20:18:00 GMT

CBS Giant has selected SMS over QR codes to promote their exciting line up this fall. The SMS call to action will allow their viewers to learn more about the shows. CBS will use print ads to prompt customers to text a certain word to a short code to get more information about the show and include a link for a video clip with a teaser. “Everyone has phones that support SMS,” said Philippe Browning, vice president of advertising and operations at CBS Mobile, New York. “QR codes have an added barrier with a download and although we are interested in it and have experimented with the technology, it doesn’t have the same value of a text," he said.

10% of mobile users redeem coupons

Thu, 08 Sep 2011 17:30:00 GMT

In this tough economy, your customers are looking for ways to save money and stretch their budget. This is not a secret, but as a marketer, how do you reach them while staying in your budget? Mobile coupons are rapidly becoming a very viable option. eMarketer estimates that nearly 20 million US adults will redeem a mobile coupon this year, in fact, 1 in 10 mobile users report redeeming mobile coupons and that number is expected to double by 2013. Give us a call and let us show you how InvolveMobile can help you get started!

92% of Smartphone users send and receive SMS messages

Thu, 08 Sep 2011 17:29:00 GMT

With all the latest apps and features that are available for the Smartphones, Smartphone users still use SMS more than anything else. In a survey recently conducted by Pew Research, 92% of Smartphone users send or receive text messages. SMS messaging was the most popular activity for Smartphone users. How will you reach your audience?