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InvolveMobile
11/7/2011 6:56 AM
Since 2009, New York & Co. has managed to build database of over 180,000 loyal customers through its SMS program. “SMS enables New York & Co. to broaden the way our customers can reach us to find out about new promotions and exclusive offers and events,” said Marielle Gelber, director of public relations at New York & Co., New York. “It is the new way to share information with her whenever and wherever she may be,” she said. They use in-store signage, email, and statement inserts to encourage their customers to sign up, and each one has a unique code word so the company can track how consumers are signing up for the alerts program. “Using different keywords through different channels allows us to better serve our customers’ needs and provide her the information she is seeking,” Ms. Gelber said.
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Re: New York & Co. build a database of over 180,000 loyal members
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