In an effort to hire for the upcoming holiday season, Target is using SMS as a solution. Text JOBS plus your email address to their short code and receive a link to the careers section. When clicked, candidates can find information about seasonal positions and apply for them. Target is testing this in 170 of their stores with the goal of making it easier than ever for busy guests to apply for seasonal positions. The results are pretty spectacular, approximately 30% of the people who text in apply for a position.