Sep
30
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InvolveMobile
9/30/2011 12:22 PM
US Cellular used 2 SMS campaigns at Summerfest 2011 and saw an staggering 37% increase in overall participation from 2010. Participants could send a text messages to a short code in order to have their messages displayed on a Jumbotron. They were also given the opportunity to vote for their favorite emerging band by texting in a keyword related to the band. Text-to-screen participation increased 15% from last year, while overall unique participation increased 51% from 2010.
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Re: US Cellular’s initiative at Summerfest 2011 results in 40K mobile interactions
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