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InvolveMobile
9/23/2011 12:31 PM
Papa Murphy’s, a pizza chain with over 1,250 stores in the US and Canada, has turned to mobile for its latest marketing efforts. Customers can text in to opt-in to receive 3 to 4 exclusive offers a month, such as discounted pizzas or size upgrades. “Papa Murphy’s is looking to provide to the company’s franchise owners a low-cost, easy-to-administer method of marketing to customers,” said Jenifer Anhorn, chief marketing executive at Papa Murphy’s. “Papa Murphy’s had not done much in the way of mobile marketing previously,” she said. “Papa Murphy’s wanted to get involved in digital marketing to complement Papa Murphy’s traditional tools such as print, radio and broadcast”
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Re: Papa Murphy’s uses SMS to increase database and to send offers to their customers
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Re: Papa Murphy’s uses SMS to increase database and to send offers to their customers
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