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InvolveMobile
9/22/2011 9:32 AM
The newest study from Pew Internet found that text messaging among adults in the United States is extremely high. 73 percent of U.S. adults with a mobile phone use SMS and over 50 percent do so on a daily basis. The study also showed an increase if the number of people who used text messaging in 2009 and there is no indication that those levels will decline. Text messaging has become a very active means of communication and marketers need to follow suit. According to the Pew report, text messages are specifically designed to make contact directly, swiftly, and personally, which makes it the perfect platform for marketing campaigns.
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Re: SMS usage is skyrocketing
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By personally, which on
10/11/2011 8:42 PM
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