In the latest news, NASCAR may be up against a class action law suit for sending unsolicited text messages. According to a NASCAR spokesman, they have not been served the suit yet, but this brings to light something that we at InvolveMobile stress to clients on a consistent basis. If you do not have explicit permission to send a text message to an individual, do not. If you have not followed the guidelines of the Mobile Marketing Association (MMA) when obtaining your database, you do not have permission to send text messages to those in the database. If you chose to send texts any way, you are in violation of the Telephone Consumers Protection Agency. Violating the TCPA has, in the past, resulted in million dollar settlements. At InvolveMobile, we are here to help. Give us a call and we will be happy to talk with you about how to build your database using good practices.