Elizabeth Arden is offering their existing guests rewards via SMS text, such as $20 off a $100 service or purchase or a complimentary shampoo, blow dry and finish with their next massage. In order to get these incentives, all guests have to do it text CODERED to the short code 77953. Guests who sign up for the incentives will also be entered to win an Iconic Red Door spa package. The company is promoting this via in store signage, Facebook, Twitter and their website.