Mobile News - Mobile Marketing Blog

When building your database, it is very important to keep your customers in mind. A text message is a very personal form of communication and you only have 160 characters to get your message across, so you need to think about what your customers want to receive from you. Many will unsubscribe from a group if they get texts perceived as irrelevant to them and because consumers’ interests vary, you want to offer different options and let your customers join the select groups that interest them. Very rarely does one size fit all.  Give them a choice.  For example one person might sign up to get mobile coupons while their spouse, who would never use a mobile coupon, would prefer to receive alerts when a sale starts. Another wants texts announcing when a new collection is available while someone else would join all three groups. Making this easier for you, is the fact that InvolveMobile allows you to create up to 10 groups quickly, easily, and at a low cost, enabling you to target a broad spectrum of consumers with relevant messages. Give us a call, let us show you what we can do. Next up, two ways to run a contest.