Wild Wing Café, a family sports bar and restaurant, recently ran a promotional text campaign utilizing a combination of signage at the stores and staff encouraging their customers to enter the contest while they were dining. Their patrons could opt-in for a chance to win 1 of 3 $100 gift cards or discounts on adult beverages and of those who visited the restaurant during the campaign, 72 percent of the customers participated. The restaurant has used SMS since 2007 and has moved away from paper advertisements. They claim their opt-in rate for promotions has always been between 35 – 70 percent.