Men’s Warehouse K&G Fashion Superstore launched an SMS program in February across its 101 stores. The goal was to increase sales by driving in-store traffic and also to build a database of loyal customers. Those customers will now receive exclusive messages regarding events, alerts, coupons and other activities. The call to action was simple, text SAVE to 79999. The results were astounding. The database is now 80,000 members strong and they are averaging 6,000 new members a week. The coupon redemption rate is 93 percent.