Westfield Valley Mall has partnered with Starbucks to provide their customers with promotions and discounts via SMS. Consumers received a coupon for 1 dollar off with the purchase of 4 dollars at the Starbucks located in the mall. Promotion included using signage throughout the mall and also social media outreach using Facebook and Twitter. Their goal was to increase their database and also to provide sales for Starbucks. Westfield Valley Mall has plans to continue to use mobile with different offers.