Mobile News - Mobile Marketing Blog

Network Solutions and the University of Maryland have provided research that shows small business owners prefer older methods of marketing, such as direct mail. According to the study entitled “Small Business Success Index,” almost three quarters of smaller companies recognize that text messaging can drive sales and increase foot traffic, but only a fifth felt it was somewhat important to their direct marketing strategy. 
We believe it’s a matter of education – helping businesses understand that with mobile, you can address consumer’s needs immediately, one-to-one, and cost-effectively.  For example, with InvolveMobile, you can create a text coupon on-the-fly and have it in the hands of your customers in minutes. A restaurant can send a coupon at 11 AM for a free beverage with the purchase of an entrée today only.  If sales are trending slow for a retailer, the store can send a coupon to everyone in the database for 15% off an entire purchase, this weekend only.  Immediate, direct, and great return on investment.  That is great marketing!