While iPhone and Android are the “hot ticket” these days, SMS is still a very powerful way to reach your customer. STRATA, a software company for media buying and selling, polled agencies and found they are less focused on display advertising then they were in 2010. In fact, display advertising is down 26%, while the focus on SMS has increased by 10% in 2011. SMS reaches everyone, and the reality is that most consumers still have feature phones.