Restaurant chain Taco John’s is launching a new text messaging campaign with a healthy living theme. For six weeks, customers will receive coupon offers and healthy living tips on their mobile phones. This promotion will run concurrently with an existing program that delivers bi-weekly text messages with offers and promotions to loyal customers who have opted-in to receive them. The goal of both mobile initiatives is to increase Taco John’s customer database while delivering content that has been requested by their customers and driving traffic to their stores.