Jiffy Lube in trouble over SMS spam

Apr 26

Written by: InvolveMobile
4/26/2011 11:04 PM 

Jiffy Lube is in trouble over SMS spam for sending customers unsolicited text messages asking them to join its eClub for a ‘limited one time offer’. The undisclosed number of recipients recieved the text messages without opt-ing to recieve them, which is illegal in violation of TCPA and CAN-SPAM. Always remember when sending SMS campaigns to obtain explicit opt in from all recipients and always provide an option to opt out in every message you send.

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