Utilizing SMS marketing in retail e-commerce

Apr 21

Written by: InvolveMobile
4/21/2011 12:02 AM 

Mobile Marketer has reported on new strategies in retail e-commerce utilizing SMS marketing. By opting website users into an SMS alerts system abandoned carts can be followed up with a simple text message. Customers can be reminded of their abandoned cart via text and enticed back to complete their purchase. The strategy can also be used for cross sells post purchase, for example offering a customer a 20% discount on a matching skirt to a jacket purchased the week before.

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