Equifax Inc., a leading provider of credit-scores, is using an integrated multi channel mobile strategy to connect with customers. The multi channel mobile strategy embraces SMS alongside the mobile web, apps and GPS. Equifax note that they aim to deliver a set of minimum features in a device agnostic way, for which SMS is perfect. For example, all customers receive SMS alerts when a new account is opened in their name regardless of their mobile device. Beyond that they provide richer mobile experiences via apps and the mobile web for customers who have smart phones.