Mobile Marketer has reported on the legal and regulatory risks associated with the growth of mobile marketing. Importantly they highlight the need for companies to act with caution when communicating with consumers on a mobile device. Both the CAN-SPAM Act and the Telephone Consumer Protection Act (TCPA) are relevant here, with the biggest issue being consent. Always gain consent from your customer before you communicate with them via mobile and respect their right to opt out. To read more visit Mobile Marketer.