The NHL’s Pittsburgh Penguins have successfully used mobile marketing via a text to win contest that saw a huge 59% participation rate amongst its mobile database. The Penguins have been successfully growing their mobile database for five years, with this most recent text to win campaign seeing over 55,000 unique entries. Fans can opt in to the Penguins mobile club by texting the keyword PENS to an SMS short code to receive regular news, recaps and commercial offers.