Mobile News - Mobile Marketing Blog

The NBA’s Chicago Bulls are expanding their mobile initiatives by offering fans the ability to text the keyword SCORE to a vanity short code BULLS during live games to receive real time game updates and scores. Fans interested in real time statistics for a particular player can text the players last name to the vanity short code to receive a live stat update. The personalized text messages are a move forward for the Chicago Bulls who have been using mobile marketing for three years now. This recent campaign has already attracted over 4000 unique users.