Mobile Marketer have reported on the five most common SMS marketing mistakes to avoid. Here we’ll run through their top five mistakes to avoid and our tips for overcoming them.
1. Not making your call to action prevalent – ensure consumers know how to interact with your campaign, feature that SMS short code loud and clear.
2. Using SMS as a one-off feature – integrate SMS marketing with your other marketing efforts, both mobile and traditional for best impact.
3. Running a mobile marketing campaign based on price – ensure you consider all the relevant factors, not just price.
4. Bombarding consumers with daily SMS messages – don’t annoy your customers with constant messages. Cell phones are very personal devices so choose your messages wisely and send them in a timely manner.
5. Being generic – be creative with your campaigns and engage your customers.