Mar
9
Written by:
InvolveMobile
3/9/2011 2:10 AM
Coca-Cola Co,’s Sprite has activated its sponsorship of the NBA during All Star Weekend through SMS marketing. The text to vote campaign encouraged both attendees and at home viewers to vote for their favourite Slam Dunk Contest participant by texting their name to an SMS short code. The call to action featured on in-venue digital signage and on the bottom of TV screens for at home viewers. Fans who voted received a reply offering a phone call back from NBA player LeBron James, with respondents receiving an audio clip promoting Sprite and the NBA.
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