Mobile News - Mobile Marketing Blog

Non-Profit Mobile Day recently saw fierce discussion over how mobile giving initiatives work with other fundraising channels. Christian Zimmern, vice president of the Mobile Giving Foundation noted that “people who donate via mobile are different from people who donate via online or traditional channels”, therefore mobile giving is tapping into a whole new market of supporters. Beyond mobile giving it’s important to establish a mobile relationship with supporters by sending regular outbound text messages to opted-in donors that informing them of upcoming events and donation opportunities.