InvolveMobile is powering Ford Motor Company’s live Valentine’s Day mobile campaign for their Sync in car connectivity system. Ford enthusiasts are encouraged to send a text message to an SMS short code explaining what they love about their Ford. The messages will reach a Sync equipped Ford that will read the message aloud to the passenger in the vehicle, who will then respond to each participant with a personalized message via the voice activated feature.
Ford’s Sync is an in-car connectivity system that allows Ford drivers to send and receive text messages to their vehicle via voice commands. The Ford Sync system allows drivers to enjoy all the functionality of their cell phone while driving, letting users control their mobile via voice activation. Ford are promoting this Valentine’s Day mobile promotion via social media on the Ford Facebook and Twitter pages and via local newspapers.
Our CEO Simon Vella weighed in on the campaign noting “InvolveMobile provides a powerful mobile marketing solution for Ford by integrating our text messaging features with a Sync enabled Ford which is ready to respond with Valentine’s Day messages in real time”. Adding the campaign was “unique in that each message will be personally created by a Ford representative using the Sync system”.
Find out more about InvolveMobile’s text messaging campaigns or mobile solutions for your industry.