The CEO of the Mobile Marketing Association (MMA) Greg Stuart has announced the direction the MMA will take with mobile marketing in 2011. The MMA promises increased activity in 2011 with a focus on conferences and events, research, industry trend data, education and certification. A highlight of 2011 is sure to be the MMA Forum set to be held in New York this June where the focus will be ‘Consumers are mobile: Is your brand?’.