Mobile News - Mobile Marketing Blog

Mobile Marketer has weighed in on its predictions for the biggest issues in mobile marketing this year. Let’s take a look at their top three –
1.    Personalisation – ensure your text marketing is personalised. Segment customer groups and send them marketing messages that are relevant to them personally.
2.    Social Integration – become part of your customers social network by tying your mobile marketing into your social promotions on Facebook and Twitter.
3.    Multi-channel is key – employ a multi-channel mobile marketing approach, integrate SMS marketing, apps and the mobile web to catch consumers at every mobile touchpoint.