As business starts up again after the holiday season it’s time to start planning your marketing tactics for 2011. Any savvy marketer knows all things digital will continue to be big in 2011, and that includes mobile. So what should you be doing with your mobile budget in 2011?
Many new mobile technologies like location based services and mobile purchasing will continue to grow in 2011. Along with text message marketing, apps and the mobile web. The growth overall for mobile is set to be huge, with multichannel mobile and social campaigns expected to have the greatest impact.
The key to mobile marketing in 2011 it seems will be pushing through the clutter of mobile marketing technologies to find the one or two that best engage your customers. There’s text message marketing, the mobile web, mobile apps, geo-location, mobile purchasing, the list goes on, however not all mediums are right for all brands.
Smaller brands are advised to begin with text message marketing as it remains the mobile channel with the greatest reach, lowest costs and fastest speed to market. With some successful text message marketing campaigns in place, businesses can start to introduce mobile web features by including a mobile web link in text message alerts sent to customers. From here, the sky is the limit with a host of emerging technologies to choose from.