Mazda has celebrated the 40th anniversary of its entry into the North American market with a successful text to win sweepstakes. The auto maker promoted the mobile competition with a variety of printed materials including posters, service reminders and direct mail. Customers were encouraged to text the keyword MAZDA to an SMS short code for a chance to win a $10,000 eco-adventure trip to Ecuador. Mazda had over 65,000 entrants in its text to win promotion, adding to its growing mobile database which the auto manufacturer uses to maintain a relationship with customers post sale.