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Written by:
InvolveMobile
12/5/2010 5:23 PM
Whether your next event is a large scale concert or small in-store promotion text message marketing can help you achieve event success throughout each stage in the event planning process. So what’s the key? Mobile clubs – helping you create an opted in list of attendees to market to via text before, during and after the event.
Before the event – create your mobile club and start promoting
Create a mobile club - Before the event, get your promotion right with a multi channel marketing strategy. Make text message marketing an integral part of this mix by promoting sign ups to a mobile club via many different types of media. For example ‘Text EVENT to 80672 to sign up for text alerts and special offers leading up to the event’. You can promote sign ups by including this mobile call to action on event posters, print ads, radio and tv ads, email newsletters and online.
Start promoting - Promote your event with SMS marketing. Use you new mobile club list to send messages to attendees, keeping them engaged leading up to the event with news, reminders and special offers.
On Event Day – engage attendees with interactive text campaigns
Use your mobile club to engage attendees. You might like to run text to vote or text to screen competitions throughout the day to create an added level of interactivity. Alternatively send your attendees mobile coupons throughout the day to redeem on food and drinks. You can also get a message out to attendees quickly thoughout the day via text alerts e.g. ‘Check out the red stage for free giveaways in the next hour!'
Post Event – stay in contact and promote your next event
Stay in contact with your mobile club with text message alerts after the event. You might like to send them a link to the website with post event info and photos. Once the event is over, your mobile marketing doesn’t need to stop. Keep in contact with your mobile club via text, ready to promote your next event to them when the time comes.
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