Dec
17
Written by:
InvolveMobile
12/17/2010 5:17 PM
As 2010 draws to a close, so too does the festive season. We've seen some great mobile campaigns this year, so we'd like to share with you our thoughts on some of the best mobile campaigns of the 2010 holiday season. Who knows, you might even get a great idea for your 2011 campaigns!
One of the best holiday mobile campaigns this year was from Target who used a multichannel mobile approach to meet customers at every mobile touch point. Target’s mobile strategy included text message marketing, apps and a mobile site with the aim of making shopping at Target an easy and enjoyable experience this festive season. Target’s text message marketing included Mobile Coupons, Daily Text Deals and Hot Holiday Items. Shoppers were encouraged to sign up for mobile coupons via text or online, and received weekly coupons throughout the holiday season to redeem instore. Daily Deals let shoppers know about the latest products via text, while Hot Holiday Items alerted customers when the hottest items of the season went on sale. Target’s mobile strategy also included holiday themed search, mobile shopping lists and mobile gift cards.
Another retailer with a great mobile strategy this holiday season was Toys R Us who used mobile bar code coupons and SMS alerts to give customers the best shopping experience. Toys R Us ran an effective SMS alerts program where customers could sign up to receive information on Toys R Us deals and promotions throughout the holiday season. Mobile Coupons and Mobile Gift cards were also a big part of the Toys R Us holiday mobile strategy with consumers encouraged to redeem mobile coupons at the checkout in store, along with new mobile gift cards, making gift giving even more convenient these holidays.
Target and Toys R Us were just two of many big retailers who used effective mobile campaigns during the 2010 holiday season. Their multichannel mobile approach means they can connect with consumers from multiple mobile touchpoints, which is essential when reaching out to time poor holiday shoppers. As 2010 draws to a close, it’s time to consider what 2011 holds for your company’s mobile strategy. Think about how you can integrate mobile marketing into your marketing mix, and utilize the channel to connect with customers and drive sales.
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