The American Red Cross is upping the text giving game by giving supporters the opportunity to donate $25 at a time via mobile. Traditionally mobile giving campaigns limit text giving to a set $5 or $10 donation, however following the great success of earlier campaigns like the Haiti disaster, the Red Cross has increased the giving amount to $25 this festive season to encourage larger donations. Supporters can make a $25 donation to the Red Cross by texting the keyword GIFT to SMS short code 90999.