Mobile News - Mobile Marketing Blog

Radio broadcasters are increasingly using mobile to connect with their audiences. The already interactive channel uses sms marketing to deepen that level of interactivity, encouraging listeners to participate in new ways.  Radio broadcaster Entercom Communications and talk show Dawson McAllister Live are just two of many using the channel to their advantage.

Entercom Communications use text-to-win and text-to-vote campaigns to interact with their audience. The broadcaster also runs an opt-in text message alerts program which encourages listeners to sign up to receive regular news, weather, sports and traffic updates via text.

Talk Show Dawson McAllister Live also use SMS to connect with their listeners. Our recent case study highlighted how Dawson McAllister Live use text in functionality, text alerts and automated text for info services to reach their audience of troubled youth facing problems such as drug addiction, anxiety and family issues.

With SMS marketing growing, and text capable phones an ubiquitous item across the US, text message marketing for radio stations is set to grow even stronger.