Advil is using mobile to promote its new Congestion Relief product giving consumers the chance to win a personal Black Friday shopper via a mobile sweepstakes. The mobile sweepstakes is being promoted through in store posters at local malls, with a call to action encouraging shoppers to text the keyword ‘Advil1-5’ to an SMS short code depending on their location. The lucky winners will receive a personal Black Friday ‘decongester’ who will help relieve their congested shopping day.