The Mobile Marketing Association (MMA) Forum in Los Angeles last week saw the mobile industry come together to discuss and project the future of mobile. The forum played host to mobile marketers across a range of industries with speakers from Dell, Microsoft, AT&T, Simon Property Group and award winning actor and singer Jamie Foxx, just to name a few.
The event also played host to the MMA’s Global Mobile Marketing Awards ceremony. Brands were recognised across all five worldwide regions, in a range of categories including branding, cross media integration and product/service launches. The winner of the Overall Excellence in Mobile Marketing award was Kraft Foods who have run a variety of innovative multichannel mobile campaigns throughout 2010.