The festive season is fast approaching so it’s time to get your mobile marketing for the holidays sorted. The National Retail Federation predicts holiday sales should rise 2.3% to $447.1 billion in 2010, and mobile is a great way to tap into these increased sales. Further, recent survey results released by the Mobile Marketing Association revealed almost 60 percent of mobile consumers plan to use their mobile phone for holiday shopping and planning.
Holiday shoppers are time poor, and in this economy are running on tight budgets, so the key is to make life easier for customers this festive season by creating mobile campaigns that save customers time and money.
So how do you create the perfect mobile campaign for the festive season? Simply follow these five easy steps.
1. Offer customers mobile coupons to help them save – In these tight economic times you can help customers meet their holiday budgets with mobile coupons. Recent survey results from the National Retail Federation shows around 40 percent of shoppers plan to use more coupons this festive season.
2. Drive sign ups to a mobile club during the busy festive season – Take advantage of the extra foot traffic in store to promote your mobile club and drive sign ups. Offer an incentive like 20 percent off your purchase or a two for one deal to entice customers to join.
3. Save your customers time by sending them helpful SMS alerts – Send your customers SMS alerts that will help them save time this holiday season, like product and store advice for Christmas shopping or ideas for holiday event preparation.
4. Run your holiday mobile campaigns throughout the entire festive season – There are all kinds of festive season shoppers – some start as early as September, while others will always leave their holiday shopping and preparation to the very last minute. Cover all kinds of shoppers by using mobile to promote special holiday offers and incentives now, right up until Christmas.
5. Employ a multichannel marketing campaign for the holidays – multi-channel campaigns work well because they hit consumers from every angle. Integrate a variety of SMS marketing campaigns with other marketing channels like print, online and email. E.g. put a mobile call to action in a print ad, or include a link to your website in an SMS alert.
For more ideas about holiday season mobile marketing see our earlier post about preparing for the holiday season with mobile.