As the end of the year approaches, it’s time to start thinking about your holiday season marketing strategy. One of the best ways to reach customers and push sales this festive season is mobile marketing. You can reach your customers with a variety of text message marketing campaigns including mobile coupons, text alerts and mobile clubs.
The key to holiday mobile marketing is helping your customers during the busy holiday period. Consumers are often stressed and time poor at this time of year so consider how you can help them do more with less and make the most of their time.
This holiday season why not send your customers a special offer via mobile coupon to redeem in store? Or helpful tips for the festive season via text message? Alternatively you might like to use text to screen to engage customers at your venue with holiday season trivia. The key is considering what you can offer your customer to make their lives easier - whether it’s product discounts, information or entertainment.
Take inspiration from savvy marketers Butterball Turkey and Ebay who used mobile effectively last holiday season.
Butterball Turkey engaged consumers last Thanksgiving holiday season with their Turkey Texts SMS marketing campaign. Turkey Texts encouraged consumers to text the keyword TURKEY to an SMS short code to receive tips for cooking their Thanksgiving meal.
Ebay used SMS last holiday season to drive sales to its Mobile Boutique. Consumers were encouraged to send wishes to Ebay’s Live Wishes Stream by texting to an SMS short code. Wishes were displayed on the eBay holiday website and a special mobile website designed specifically for displaying up to date wishes.
The key to a successful holiday season mobile strategy is to start planning now. With Thanksgiving and Christmas just around the corner, it’s time to start planning your festive season mobile campaigns.