Sep
2
Written by:
InvolveMobile
9/2/2010 7:13 PM
Restaurant chain Shakey’s Pizza Parlor has achieved a huge 10 percent conversion rate on a one day mobile coupon. Shakey’s has successfully created an opted in SMS alerts list of almost 10,000 customers through promotion via radio, print and in-store marketing. On May 29 2010 Shakey’s sent a text based coupon to it’s opted in customers offering them a free medium pizza. The mobile coupon had a huge 10 percent redemption rate, an excellent result which drove store traffic and sales significantly. Shakey's success with mobile coupons follows from other restaurant chains success with the mobile channel including Qdoba Mexican Grill.
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