Mobile News - Mobile Marketing Blog

The United States Tennis Association (USTA) is using in stadium mobile marketing to engage fans at this years US Open. Tennis fans can interact with a variety of interactive text to screen campaigns including US Open Trivia, Song Requests and ‘It Must Be Love’ – a chance for fans to let everyone know why they love tennis on the big screen. Fans also have the chance to win a press room pass for the post-match interview by texting to an SMS short code. Everyone who interacts via text will be asked to sign up for text alerts offering ticket specials during the second week of the US Open. Read our recent post about sports teams using mobile marketing.