Popular apparel retailer American Eagle Outfitters Inc. is engaging customers with a new multi-channel mobile program integrating SMS marketing, a mobile site and location based rewards. The aim of the mobile program is to drive consumer engagement, increase store traffic, and ultimately sales. Customers are targeted with offers such as 15% off or ‘buy one get one free’ via SMS plus rewards for entering American Eagle Outfitters retail locations and engaging with key products. For more on retail mobile marketing see our earlier post on mobile growing in the retail sector.