A new survey by Adobe has revealed, despite popular belief, business execs aren’t buying into the app hype when devising their mobile marketing budgets. The results revealed a huge 86 percent of companies are planning or already have an m-commerce website, while just 8 percent had a downloadable application only strategy. As DM News noted “an app-only strategy is dangerous because it excludes a portion of a company's customer base. Not everyone has iPhones, Blackberries or Android phones”.