New research finds parents embracing mobile coupons

Aug 18

Written by: InvolveMobile
8/18/2010 5:18 PM 

New research from Harris Interactive has revealed the demographic for mobile coupons has shifted from young males to parents with young children. The study found parents with children at home are most interested in receiving text message alerts about sales and promotions. This new data follows from a 2009 Forrester study which found 70% of respondents younger than 39 receive coupons or promotions on their phone at least monthly.

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