Many big brands are realising the value of leveraging mobile in print marketing campaigns. Brands like Clinique and Macy’s are just two of many big consumer brands who have successfully used a mobile call to action in a print campaign to engage customers.
Cosmetics favourite Clinique recently used a mobile call to action in a print campaign in Bergner Department Stores weekly circular. Clinique encouraged consumers to text the keyword GIFT to an SMS short code to sign up to the Clinique text club.
Retailer Macy’s has also used mobile hand in hand with print advertising. Macy’s recently ran print campaigns in Oprah Magazine and Elle Magazine with a mobile call to action encouraging readers to text to keyword MACYS to an SMS short code for a chance to win a trip away.
The possibilities when combining print and mobile marketing are endless. By combining the visual nature of print with the interactivity of mobile you can reach consumers in exciting new ways. While our examples here have focused on the retail sector, print and mobile combine well in any industry – think entertainment, food, electronics or even health.