Mobile News - Mobile Marketing Blog

A new report by E-marketer has revealed it is affluent consumers who are taking the lead in shopping and buying via mobile. The new research reports affluent consumers are using the same mobile tools as the general population with greater frequency and fewer concerns. 24 percent of affluent consumers had sent a text message to someone about a planned purchase while 11 percent had received mobile coupons. A further 7 percent had opted in to receive mobile marketing messages while shopping.