Mobile News - Mobile Marketing Blog

People for the Ethical Treatment of Animals (PETA) has launched its first mobile campaign at the Vans Warped Tour 2010. The ‘Elephants Never Forget’ campaign aims to raise awareness of the abuse of elephants and other animals in circuses, while building a mobile database for future messages at the same time. Attendees at the Vans Warped Tour are encouraged to text the keyword NEVER to an SMS short code to receive information about the cause. Those who texted in were encouraged to pick up a free prize from the PETA tent on site. PETA is one of many charities using SMS marketing for their cause, earlier this month we posted about the Children's Miracle Network using SMS.