SMS marketing is a personal, targeted and cost effective way to connect with customers, and for retailers mobile coupons are one of the best ways to drive sales. A mobile coupon is a salescoupon sent via text to a consumer for use in a retail store. It typically includes a special offer to be redeemed such as 3 for 1 or 40% off. Mobile coupons are a great way for retailers to attract new customers to try products and services.
Many big brands are using mobile coupons to connect with their customers -
- National retailer Target became the first retailer to accept mobile coupons at all of its store locations throughout the US earlier this year.
- National chain Rite Aid launched a text based mobile coupons program recently where customers can sign up to receive SMS based discounts to be used in store.
- Fast food giant KFC recently offered mobile coupons with offers like ‘buy one get one free’ to customers who texted the keyword KFC4FREE to an SMS short code.
- Burger chain Carl Jr use mobile coupons to drive sales. Customers are encouraged to join the text rewards club to receive weekly mobile coupons.
Mobile coupons are ideal for retailers because they’re easy to create, quick to distribute and customers love the convenience of using money saving coupons straight from their cell phone.