Mobile News - Mobile Marketing Blog

Beer brewer Heineken has successfully used text to win at the recent Pitchfork Music Festival in Chicago. Festival attendees were encouraged to text the keyword GREENRM to an SMS short code for a chance to win a meeting with popular music artists in the exclusive ‘green room’ at the event. The text to win campaign was promoted on video screens throughout the event and on age verification wristbands worn by attendees of legal drinking age. Heineken is just one of many beer brewers using text message marketing to reach consumers, as we reported in our earlier post about SMS marketing in the beer industry.