A&P, Food Emporium and Superfresh among others are helping raise funds for the Children’s Miracle Network through a new mobile giving campaign. The SMS campaign encourages shoppers to text the keyword KIDS to an SMS short code to make a $5 donation to the Children’s Miracle Network. Supporters are rewarded with a $10 mobile coupon to be used in store on various Proctor and Gamble products including Crest, Pantene and Tide.