Everyone knows younger users are big on mobile, but a flood of recent reports is indicating just how big the opportunity is to connect with this market via mobile. Young adults are huge mobile users with a staggering 95% using SMS to communicate.
Younger users are more receptive to mobile marketing with almost half of mobile users aged 18-34 interested in receiving text message alerts, according to a recent survey on younger mobile users.
Many companies are taking notice of this opportunity. Magazine publisher Hearst Magazines use SMS based subscriptions to reach the younger demographic for titles such as Cosmopolitan and Seventeen.
Data reveals these text based alerts do impact purchasing behaviour. Recent data revealed one third of surveyed Americans currently signed up for mobile alerts felt these alerts impacted their decisions to enter stores. Almost a quarter report that these alerts have impacted their decision to purchase products.
Very often social media is the focus of youth based marketers, but mobile is just as important with recent survey data indicating almost half of all teens would rather communicate via SMS than social network Facebook or email. For marketers targeting younger demographics, it’s important to have an integrated marketing strategy that includes both mobile and social media.