Mobile News - Mobile Marketing Blog

Major League Baseball team the Colorado Rockies are using text based games to engage fans and build a database. The text based voting games ask fans questions on the big screen in stadium. Fans are encouraged to text their answers to an SMS short code where results are displayed in real time via text to screen technology. The database of names collected are used for future marketing purposes to alert fans of lineup changes and special ticket offers. The Colorado Rockies are one of many sports teams using text message marketing including the NHL's New York Islanders and the NBA's Pheonix Suns.